Position in the Advertising Market:
Economia, a.s. is one of the largest publishers of Czech periodicals. Hospodářské noviny (Economic News daily) and Ekonom (Economist weekly) are the most sought out publications to advertise financial products, cars and ICT commodities. Economic and B2B periodicals show the highest circulation out of the whole output of 22 magazines. All publications are available in electronic versions.
The advertising effectiveness of Economia's publications is exceptionally high:
- The majority of the magazines enjoy a high percentage of subscribers - 82% on average.
- The readers are well-educated, often responsible for decision-making, and relying on electronic forms of communication.
- The readers enjoy above-average personal and family incomes. They usually buy brand-name products and consider brand-name a quality assurance.
- An appealing innovation in advertising is a combination of printed and Internet advertising.
Economia, a.s., Advertising, Dobrovského 25, 170 55 Prague 7; tel.: +420 233 071 733, fax.: + 420 233 072 720, Email: inzerce(z)economia.cz